Client: Johns Hopkins University (JHU)

Occupational Health in Music

This project was to create a brand for JHU’s Occupational Health in Music Global Summit. The purpose of this initiative from their website:

The Global Summit on Occupational Health in Music will unite global experts, educators, musicians, and health care providers to advocate for safer environments in higher education music programs and for occupational health to be recognized as an essential area of knowledge and competency for all musicians.

The client emphasized the 4 different areas that musicians/performers can be harmed by their craft and that is: muscle, mental, audio, and vocal. When designing the logo, I started out with 3 concepts: “music is pain,” the juxtaposition of music and medicine, and intersecting shapes to represent the existing brand they were working with. From there, I developed icons that represented the 4 areas of harm combined with a music symbol to connect it visually to music. The final logo had these elements stacked on a music staff.

It was also important that this logo had to fit within JHU’s brand guidelines. So I used colors from JHU’s secondary palette and used JHU approved fonts.

The logo was used at the summit, which took place at the prestigious Bloomberg Center, as well as on promotional graphics, print materials, and on their social media.