shoe4africa ad2 shoe4africa ad1 shoe4africa ad3

Shoe4Africa is a nonprofit organization whose mission is to build the largest children’s hospital in Kenya. My idea, which I outlined in a full marketing plan, was to partner up with Nike to create a shoe with 100% of profits going to the hospital. This is the print ad campaign. It was awarded a Gold DC Student ADDY by the DC ad Club in 2010.